SOWA, a pioneer in wireless professional audio, is excited to announce the launch of an innovative lineup of new products that will redefine portability, flexibility, and user experience for professionals in the event and venue industries. Set to launch in February 2025, these products embody SOWA's dedication to cutting-edge technology, seamless usability, and Danish design heritage.
Introducing the Live Series™, Tour Series™ and Extras
SOWA is thrilled to unveil the latest evolution of wireless professional audio: the Live Series™ and the Tour Series™. Designed to redefine sound performance and usability, these two product lines are tailored to meet the unique demands of performers, venues, and event professionals.
The Live Series™:
Crafted for versatility and elegance, the Live Series™ combines aesthetics and sound quality with effortless usability. Its wooden build, featuring SOWA’s well-known signature plywood-striped cabinets, offers a refined aesthetic ideal for high-profile events. The Live Series™ empowers professionals to deliver exceptional audio experiences with minimal setup and a polished finish.
The Tour Series™
Built to move,designed to perform. Engineered for portability without compromise, the Tour Series™ is your trusted companion for on-the-go audio amplification. Its durable materials and sleek, minimalistic design ensure it can handle the rigors of travel while maintaining pristine sound quality. Whether used in outdoor venues or demanding environments, the Tour Series™ is crafted to perform flawlessly wherever your work takes you.
Introducing ‘Extras’:
Complementing the core product lines, SOWA introduces a range of Extras designed to enhance the user experience. System enablers perfect any professional audio setup, including the SOWA Microphone, SOWA FOH (a battery-powered transmitter and receiver), and the lightweight SOWA Tripod stand system. All fullly integrated in the SOWA visual and wireless eco-system.
The SOWA Microphone™:
Setting up audio for a keynote has never been easier, with the introduction of the SOWA Microphone. With just one button press, the SOWA Microphone instantly connects to all your SOWA speakers, making it effortless to amplify your voice. Need more microphones? No problem — add multiple SOWA Microphones, all wireless, all seamlessly simple.
Reimagining SOWA Link as Thyra™
SOWA’s signature wireless connectivity system, previously known as SOWA Link, has been reimagined as Thyra™. The rebrand is a testament to the development and new capabilities of the wireless audio technology. Thyra™ lets audio products connect with the click of a button over a rock-solid wireless link. With its flexible design and broad potential applications, Thyra™ opens exciting possibilities for collaboration and innovation within the audio industry.
About SOWA
SOWA is a Danish company revolutionizing professional audio with wireless technology and an unparalleled focus on simplicity and usability. Serving the event and venue industries, SOWA combines innovation and aesthetics to deliver audio solutions that exceed expectations.
