Sound Technology Ltd, UK distributor of HARMAN Professional brands including Martin Professional lighting, joined the UK live events industry under the umbrella of PLASA's #WeMakeEvents Red Alert campaign for a day of action on Tuesday 11th August. The Red Alert campaign calls for urgent targeted government support for the entire live event ecosystem - freelancers and production companies who are not allowed to work and, crucially, are not covered by the government's previously announced arts bail-out fund.
With the #LightItInRed campaign under the same Red Alert umbrella, over 700 venues were lit in red across the UK, creating some incredibly powerful images. For Sound Technology's part we worked with The SSE Arena, Wembley, to light in red, and lit our own headquarters and demo facilities in support of everyone affected.
Having been first into lockdown and likely last out of lockdown in many months to come, this highly specialised industry, without which live events cannot happen even when safe to do so, is in danger of total collapse. It cannot survive the extended time frame where large scale gatherings are unable to take place. We aim to do all we can in supporting our friends and colleagues within the industry in calling for urgent targeted support for the entire live events ecosystem.
To find out more about the #WeMakeEvents campaign please visit: www.plasa.org/we-make-events
